May, 2 2019
Agropur recently was selected as the most trusted diary products brand in Canada by a survey of 7200 Canadians initiated by the University of Victoria’s Peter B. Gustavson School of Business. Nine of Agropur’s brands (Natrel, OKA, iÖGO, Olympic, L'Extra, Farmers, Island Farms, Québon et Sealtest) were submitted to the survey participants, wich also ranked the Longueuil-based company in the top 3 overall on the "values-based trust" dimension among the 313 Canadian brands scored by respondents. Values-based trust measures consumer perceptions of the brand's social responsibility and faithfulness to its values. The Gustavson Index has been publishing an annual ranking of brands highlighting how community engagement, relationship management and customer experience influence consumer trust.
